Sports and athletics are such a pervasive force in American culture that few people can avoid their impact. Memories of an important game, event, score, or sports outing are often long lasting whether they are at the institution, team or individual level.
Personalized bottled drinking water is an excellent way to create lasting memories and produce high quality messages. Branding messages are available for teams, institutions and individuals.
Private label water is also an ideal vehicle for fund raising by schools, teams and individuals. Sales revenue through personalized bottled water sales at school sporting events helps ease current budget restrictions.
Sports in America
America is a sporting country with a substantial amount of time and resources devoted to the enjoyment of competitive sporting activities. Sports go hand in hand with a health and wellness life style and competitiveness is an important element in building character in our country's youth and future leadership.
From childhood until post retirement, sports and athletics serve to entertain and create role models as part of programs of exercise and healthy living. As children and young adults combine competition with sound programs of academics and extra curricular activities character and integrity are created. Continuing through adulthood, middle age and retirement athletics are a constant factor in American life. Many retirees spend a great deal of their free time pursuing sports based healthy lifestyles.
Sports in America is a major multi-billion dollar industry. Professional teams represent the major cities in America and engage in all major sports. Colleges base a significant amount of their activities and fund raising on sports and this approach permeates high schools, middle schools and grammar schools throughout the nation. Club teams and private leagues can be found in many towns and cities. Suppliers of sports products rank among the Fortune 500 of companies.
In addition to team sports, almost every family in the country is engaged in some form of sports activity with such sports as golf, skiing, water sports, bowling, outdoor events and others ranking high on the list of family oriented activities.
The Value of Memorable Events
Pleasant memories of unique performance or events are the result of many sporting activities. Often the powerful memories of a winning season for a local team, the big game that a child participates in, the unforgettable birdie, eagle or hole in one on the golf course and other memories remind one time and again. Many people derive significant pleasure from these memories.
Over time however, even the most powerful memories fade and memorabilia are often valuable as reminders. These reminders take many forms but serve to create continuity and continued interest in the healthy lifestyle of sports and athletic competition. Since individual and team performance is often the result of many hours of practice and hard work, a reminder of accomplishment is often valuable.
Personalized Bottled Water Memories
Personalized bottled water is an excellent way to preserve the memory of important sporting events. With a custom designed label for each and every occasion, water can be consumed at the event or at a later date. In addition, personalized bottled water is ideal for team sports or individual participants and is an effective vehicle for fund raising events.
The technology is available to create a cost effective, high quality personalized label that imparts a lasting message. Application of a custom designed label to a quality water bottle adds a powerful individualized advertising component to a high quality refreshment drink.
Often referred to as consumable advertising, personalized bottled water can include graphics and pictures as well as text that can refer to a specific event and can often be modified for subsequent events. Designed labels can be stored for future use and other occasions.
An additional feature of personalized bottled water is the fact that water bottles can be stored for future occasions and for extended periods if the water contains no minerals or contaminants. An important feature of branded drinking water is the long term nature of the message. Many people who receive private label water tend to retain the bottles because of the uniqueness of the message and quality of the label.
Create a Personal Message and Brand
Although brand creation has been identified with businesses, individuals can create their own brand image related to their interest in sports. Private labeled water for the golfer, hunter, fisherman or sports car enthusiast can convey a personal message or one related to an individual's club or organization. Personalized branding can create interest and enjoyment at later events or family gatherings.
The key to the creation of an effective message is the development of a focused, crisp, unique message that is simple yet powerful. As a result, care must be taken during label design to stay on message and keep the communication simple
For those individuals that are involved in sports and athletics as a business, personalized bottled water can provide a powerful brand image and message and complement marketing and business development efforts.
An Ideal Fund Raiser
Personalized bottled water is ideal for events and fund raising with a custom designed label prepared for the particular event. Often, bottles of water can be sold at these events at a profit and represent a wholesome, effective way of raising funds for booster clubs and other organizations.
Private labeled water is flexible for fund raising because the basic label can be modified for other sporting events at a later date. In addition, schedules and other information pertinent to sporting events can be easily added or altered.
Today, many schools are under significant budget reduction pressure and sporting events for schools offer new ways to increase revenue. Sales of water with a branding message attached in the form of custom label have proved very popular and water can be sold at a profit at events. Further, when the label is retained by the school or the supplier, modifications for latter events are easy and fast.
Water is a major component of a healthy life style and, compared to other fund raising products like candy, pizza and sugar laden soft drinks, offers a quality alternative to the consumer.
Personalized Bottled Water for the Individual
For many individuals sports like golf, sport fishing, running and other outdoor activities represent important parts of their lives and private labeled drinking water can serve as a reminder of their enjoyment with the sport.
Specific uses include boat outings, golf weekends, hunting parties, bowling teams and leagues and many other sports applications that are made more memorable and enjoyable with personalized water for the individual or occasion. The applications are only limited by the user's imagination.
Some bottled water companies can create a custom background label that serves as a template for many different types of events or sports activities. Some vendors include standard templates that an individual can use for their own message. The best suppliers have technology that gives the individual, team or institution the ability to design their own labels. .
The Element of Quality
An overriding feature in the creation of personalized bottled water is the consideration of quality in three areas:
o Quality of water
The basic element of private labeled bottled water is, of course, water and there are many differences in the quality of bottled water. Ultra pure bottled water produced by a combination distillation/filtration/ozonation process is considered by many to be the best quality because it does not contain minerals, contaminants or bacteria.
o Quality of packaging
Since personalized bottled water combines health, refreshment and advertising, the packaging component of the mix must make a quality statement. Substandard bottle quality will seriously compromise the strength of the message.
o Quality of labeling design, printing and application
The label is the element that states the message and the message must be communicated in the strongest and clearest possible way. The label should be developed by a graphics designer or with technology that will aid the consumer in developing their own quality image. Printing is especially critical and the printing process should allow labels are guaranteed to have the same quality of any top-shelf brand in your grocer or quality food store.
All labels should be water proof and preferably laminated to ensure a long service life.
What to Look For In Private Label Water
Personalized bottled water has become increasingly popular for sporting events, teams and participants. This is particularly true with the advent of e-commerce that allows users the ability to design a label and purchase water online through the internet.
Quality is the critical issue because the label serves as a statement for the team, institution or individual. If any portion of the water/package/label mix contains substandard quality, then the entire message is compromised.
Dealing with a reputable vendor with a reputation for quality, customer service and the ability to design labels and place orders on line will guarantee customer satisfaction.
Jon M. Stout is Chairman of the Board of Element H2O an Ultra Pure bottled water company located in Chantilly, Virginia. For more information about bottled water, private label bottled water [http://www.elementh2o.com/Store] and bottled water delivery [http://www.elementh2o.com/local] go to the Element H2O website.
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